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Foreword
The initiative to launch ORIENT Radio Station was actually the result of an idea that evolved during the time when ORIENT Production was born. At present, ORIENT knows that it is capable to present the residents of the Palestinian Territories with more of what is of significance to them and to their lives. ORIENT plan to introduce its listeners with more than “rising event “programs but exceed in their plan to what really induce the people to tackle the inner issues that affect their life directly and without integrating or attributing all problems to one party no matter how true it seems; but again denying the fact that the inner issues are not too an immediate cause to the kind of life that exist in this part of the world.
ORIENT Radio Station is intended to cover the entire geographical area of the Palestinian Territories. Its intention is to target all different kind of people by airing the programs over Radio waves; the working class, the student, etc.
ORIENT Radio broadcast will deal mainly in programs with issues considered of main concern to people; in term of life enhancement as freedom; to tackle issues that are of main interest to their lives; democracy, accountability, the proceedings of the lives of their loved ones; schools, work and their entitlement for proper health, surrounding environment, recreation and most important of all the right to know what is going on in the political arena. |
Summary of the project
Though media in Palestinian society have gained significant rights and have started embracing its role in the different sectors of life, but this advance stays insufficient. In the media sector, statistics reveal that only 21% of the Palestinian citizens are considered audience for local media and 40% for international media. This situation occurred due to the fact that most, if not all those media outlets have failed to meet their audience needs and embraced their role as an effective tool fostering people’s participation in the social , political and economical life.
The media sector within the Holy Land had been suffering a dramatic deterioration as any other sector due to the setback faced from the political situation, yet, there is still a light of hope. This light of hope is found in the niche existing in the market along side with good managerial skills needed to run the venue, where this niche falls in the fact that the company will focus on promoting the tourism sector through the media- mainly using the Radio medians.
For the past two years, ORIENT Company has closely listened to the needs of Palestinian people working within the tourism sector and has promoted the dissemination of independent and pluralistic information through its programs.
This simple effort by Radio ORIENT would be considered as the first of its kind to promote tourism, human rights, women and children rights, advocacy, democracy as well as the cultural heritage within the holy land, using its humble facilities, yet it is considered as an effective path it is taken to achieve its aim and mission.
Therefore, ORIENT radio company has chosen to intervene in more beneficial and module way through selecting radio means to target and address the peoples and all the reign needs and foster their participation in the tourism, social, political and economical sectors effectively. ORIENT has such field as they are the popular medium par excellence. They have the greatest potential to bring the people as individuals as well as organizations together to foster the promotion of the tourism sector and build successful network on local bases.
Through the initiative of the Orient production company, it will mainly aim, as it has been stated previously, at promoting the tourism, advocacy, human rights, women rights and cultural and religious heritage within the Holy Land. The company will mobilise its resources in order to create a network among the local specialized organizations in order to all invest in the main aim and pour into raising the status of the tourism to be one of the major factor contributing to promoting Palestine as the holy land as well as the economic growth of the people themselves. Project Outcome:
To promote the tourism sector, cultural and religious heritage, human rights, women rights, advocacy and democracy within the holy land.
Project outputs:
- Radio station is established and functioning
- Organizational Network is formed
Main Activities:
- A building is located and suited for to fit the radio station is renovated
- New equipment for the radio are supplied and installed
- Transmission tours and supplied and installed
- Employees are selected and hired and trained
- A network is established
- A website is designed and launched
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